MasterCard this week (May 18) is launching an effort to pitch (for the first time ever) its prepaid debit cards among Hispanics. The 30-second spot, Quebradita, features two dancers performing a quebradita at a club. But while performing, their cash begins to fly everywhere, causing audience members to duck. The message? Avoiding lose change is simply priceless!
The spot, which begins airing today on Univision, is part of MasterCard’s well-known priceless campaign -now in its 12th year. Watch and tell me what you think!
Agencies involved: Creative for the MasterCard “Priceless” campaign is driven by McCann Erickson/New York: Joyce King Thomas, EVP, Chief Creative Officer; Tim Dillingham, SVP, Creative Director; Mark Gonzalez, Creative Director; Greg Lotus, SVP, Executive Producer.
La Sala de la Tele 
Great concept; falls flat on the music, though and the gag, itself, goes on for too long. This is a spot you can see a couple of times, but not much more
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This is a great promotion and perfect timing by MasterCard, promoting prepaid debit ‘prepagada/debito’ MasterCards to USA hispanic/latinos. With credit cards continuing to receive bad press, prepaid cards offering no consumer debt are the right thing for consumers of any ethnic background.
Your site is genius.