Miami and Buenos Aires-based La Comunidad has released a spot for the new Sony Cybershot, featuring the “Smile Shutter,” which automatically captures an image when your subject smiles – without having to press the shutter.
Watch, enjoy and leave your comments!
Client: Sony USA
Agency: La Comunidad Miami
The Clorox Company on Monday (Nov. 16) is set to launch nationally a new campaign touting the cleaning power of Pine Sol.
The “Get to work” campaign -via Alma DDB– consists of a series of spots featuring scent-based characters (“Limón Sillón” (Couch Lemon), “Diva Lavanda” (Diva Lavender), “Olé Olá” (Hurray Wave), and “Naranja ja-ja” (Orange ha-ha).
My personal favorite is the Ola Marina fragrance. What about yours?
Watch, enjoy and leave your comments!
Creative director: Raymundo Valdez (Alma DDB)
Director: Matías Moltrasio (Landia) in Buenos Aires.
Posted in Consumer Products
Tagged Alma DDB, Pine sol, Pine Sol en Español, The Clorox Company
And speaking of smelling good, Procter & Gamble’s Downy has a new Spanish-language commercial out. The :30 spot, via New York-based Wing Latino, is currently running on the nation’s main Hispanic networks.
Watch. Enjoy. Leave your comments! [more creative credits to come]
Client: Downy
Agency: Wing Latino
Here’s a fun execution for P&G’s Bounty paper towels. More creative info. to come. Stay tuned!
Here is a great execution (at :45) for Gain, the P&G’s laundry detergent. I’m trying to dig in more creative info. about the spot but thought it would be great to share. Leave your comments! (or share more info. with this blogger)
Client: P&G’s Gain
Posted in Consumer Products
Here is Llama, the only spot from a U.S. Hispanic advertising agency that won a Silver Lion at the Cannes Lions International Advertising Festival this year. The spot is for client Mars’ Starburst.
Client: Mars’ Starburst
Agency: Latinworks
The following ad, hailing from Long Beach, Calif.-based Grupo Gallegos was a finalist at Cannes 2008.
Agency: Grupo Gallegos, USA
Creative Director: Favio Ucedo
Associate Creative Director: Martin Cerri
Copywriters: Rodrigo Trevio, Edgar Hernandez
Art Director: Andres Munera
Agency Producer: Valeria Maldini
Production Company: Flip Films
Executive Producer: Adrian Castagna
Producer: Leda Nasio
Director: Nicolas Kasakoff
Director: Sebastian Schor
Director of Photography: Leandro Filloy
Posted in Consumer Products
Tagged Flip Films, Foster Farms, Grupo Gallegos, Long Beach, Martin Cerri
Post Foods, LLC this month launched a new Hispanic campaign for their star brand Honey Bunches of Oats. The campaign, executed by The Bravo Group, features :30 and: 15 spots and will be broadcast on national Spanish language television. Below: Blind test. What do you think?
Posted in Consumer Products
Tagged Cereal, Honey Bunches of Oats, Post Foods, The Bravo Group
La Sala de la Tele 