Who said only Cristina or Don Francisco could endorse your product en español?
Dennis Haysbert, whose baritone voice has assured us like, forever, that with Allstate we are in “Good Hands,” now wants you to to know that with Allstate you are en “Buenas manos.” Haysbert this month made his Spanish-language debut in a series of television commercials now airing on most Hispanic networks.
Here are two recent spots (“Hands” and “Foul”) for Allstate via Chicago-based Lápiz.
These are only part of a bigger campaign tying Allstate’s three-year sponsorship of the Mexican National Team.
Allstate this year received the grand prize award in the digital category at the 2009 Association of National Advertisers (ANA) Multicultural Excellence Awards for its Web site, Proteccioneslajugada.com (protection is the right move). The digital campaign was also developed by Lápiz.
Posted in Financial Services, Insurance Companies
Tagged Allstate, Lápiz, Proteccion es la Jugada
MasterCard this week (May 18) is launching an effort to pitch (for the first time ever) its prepaid debit cards among Hispanics. The 30-second spot, Quebradita, features two dancers performing a quebradita at a club. But while performing, their cash begins to fly everywhere, causing audience members to duck. The message? Avoiding lose change is simply priceless!
The spot, which begins airing today on Univision, is part of MasterCard’s well-known priceless campaign -now in its 12th year. Watch and tell me what you think!
Agencies involved: Creative for the MasterCard “Priceless” campaign is driven by McCann Erickson/New York: Joyce King Thomas, EVP, Chief Creative Officer; Tim Dillingham, SVP, Creative Director; Mark Gonzalez, Creative Director; Greg Lotus, SVP, Executive Producer.
La Sala de la Tele 