New Jersey’s governor Jon Corzine this week released its first Spanish-language TV spot, featuring Senator Bob Menendez.
Watch Menendez talk to the camera, while Corzine is seeing talking to a group of indistinct Hispanic people in the background, until he calls out -in broken Spanish: “Senador, venga.”
What happens when people can not find the right information in their language? They will be lost, like an inflatable man wondering the streets.
This :30 spot was created by Accentmarketing (Miami) for the Federal Citizen Information Center (FCIC) and pitches the Spanish-language site GobiernoUSA.gov.
Anunciante: Federal Citizen Information Center (FCIC)
Agencia: Accentmarketing
País: Estados Unidos
Dirección creativa: Juan Carlos Piedrahita
Redacción: Senior: Daniel Stewart
Dirección de arte: Andres Henao
Producción por la agencia: Jorge Espinosa
Dirección de cuentas: Director de Grupo de Cuentas: Ana Maria Montero
Compañía productora: Tunche Films
Dirección: Cesar Zelada
Dirección de fotografía: Antonio Robles, 3D Artist, Tunche Films