Mexican Goalkeeper Memo Ochoa -and His Nike Gloves- Star in this New Allstate Spot

Here is a recent :30 spot from Allstate, pitching insurance as something that helps protect the most precious things (i.e. Memo Ochoa’s Nike’s goalkeeper gloves.) Watch, enjoy, and leave your comments!

Agency: Lapiz
Creative director: Gerard de Thame – Believe

Dennis Haysbert Now Speaks ‘Español’

Who said only Cristina or Don Francisco could endorse your product en español?

Dennis Haysbert, whose baritone voice has assured us like, forever, that with Allstate we are in “Good Hands,” now wants you to to know that with Allstate you are en “Buenas manos.” Haysbert this month made his Spanish-language debut in a series of television commercials now airing on most Hispanic networks.

Allstate Wants Latinos to Know They are in Good Hands

Here are two recent spots (“Hands” and “Foul”) for Allstate via Chicago-based Lápiz.

These are only part of a bigger campaign tying Allstate’s three-year sponsorship of the Mexican National Team.

Allstate this year received the grand prize award in the digital category at the 2009 Association of National Advertisers (ANA) Multicultural Excellence Awards for its Web site, Proteccioneslajugada.com (protection is the right move). The digital campaign was also developed by Lápiz.

Sleazy Insurance Guy Stars in State Farm Spot

The following spot, via Miami-based Alma DDB, is currently running on the country’s major Spanish-language TV. The ad is part of a broader, multimedia push by State Farm labeled “Not a total loss,” featuring sleazy insurance execs trying to stay out from their commitment to pay out their customers.

(I personally love the Rata de dos patas musical touch on the background. What do you think?)

Looking for a Boy: State Farm Campaign

Here is one more :30 TV spot running this month on Spanish-language TV. This one, too, won a Gold Addy at the 2009 awards ceremony.

Client: State Farm

Agency: Alma DDB (Miami)

Independence Can Be Tough, State Farm Knows

Here’s another :30 spot for State Farm, running on Spanish-language TV. This, too, won a Silver ADDY at this year’s awards in Miami.

Agency: DDB Alma

State Farm Steps in to Aid Working Moms

State Farm, one of the main sponsors of Univision’s Nuestra Belleza Latina 2009, is running this commercial on Spanish-language TV, featuring a super busy mom who is well taken care of by her insurance company.

Working mom, hailing from Miami-based Alma DDB, also won a Gold Addy at this year’s award ceremony. Watch it here and let us know what you think!

Client: State Farm

Agency: Alma DDB

Even a Clon Can Be Unique in this Nationwide Spot

Agency: Dieste (Dallas)

Creative direction: Gaby Puerto

Copy: Gaby Puerto, Eduardo Durán

Production co. America Filmworks

Director: Octavio Escopelliti

Unlike Nuns… Nationwide is Forgiving

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Client: Nationwide Insurance

Agency: Dieste, Dallas TX

Allstate: 2 Spots

Both currently running on Spanish-language TV.