Thanksgiving en Español Arrives at Macy’s

Client: Macy’s

Agency: The Vox Collective

Original Music: Roman Rojas

JCPenney Launches Spring Campaign Via TVP

Here are two new spots pitching JCPenney‘s spring collection. These spots hail from New York-based The Vidal Partnership, which in 2008 became the retailer’s Hispanic AOR.

TVP’s scope of work for JCPenney includes strategic counsel in reaching Hispanic customers through various marketing initiatives, including customer research, advertising, media planning and buying. The goal: to position JCPenney as the preferred department store for the Hispanic community. Take a look and let us know what you think!

Home Depot: Two Sports

Agency: The Vidal Partnership. New York City

The Vidal Partnership has been the agency of record of the Home Depot since 2004. The Home Depot is the world’s largest home improvement retailer, and the nation’s largest retailer in the U.S.

JCPenney Back to School 2008

Client: JCPenney

Agency: The Vidal Partnership, NY

Music: Jesse and Joy