Here are three spots from a 2009 campaign by la comunidad for client MTV. Bono is definitely my favorite… How about yours?
Watch, enjoy and leave me your comments. Don’t be shy!
Ad Agency: La Comunidad
Executive Creative Director: José Mollá/Joaquín Mollá
Executive Creative Director: Ricardo Tinoco, Uptempo
Senior Copywriter: Gustavo Lauria
Art Director: Senior Art Director: Philip Bonnery
Agency Producer: Laurie Malaga
Director: Nelson Cabrera
Production Co. Executive Producer: Marcos Cline-Marquez Producer: Luis Valderrama
Editor: Alejandro Santangelo
La Comunidad, the Hispanic AOR for Corona Extra, this week broke a new campaign encouraging U.S. Hispanics to reconnect with our Latino “cultural identity and values”… which, judging from these spots, means: Let’s not get too uptight about being on time, let’s dance like real Latinos and pleaaseee never send back a soccer ball with your hands! (Ser Latino es más relajado, ¡no nos gusta verte estresado!)
I personally think this is one of those instances where the use of stereotypes is not only OK, but by becoming the very heart of the campaign, they make it cool. What do you think?
Watch and enjoy. These are as fresh as that Corona beer in your freezer that you are just dying to pop open! Oh, and leave your comentarios por favor.
Executive Creative Director: Jose Molla, Ricky Vior, Leo Prat
Producers: Laurie Malaga, Julio Rangel
Account Executive(s): Maryanne Dammrich, Victor Leon
OOH CREDITS
Photographer/Designer: David Harry Stewart
Photo Agent: Stephanie Baptiste/Bransch
Producer: Stephanie Cohen
TV CREDITS
Production Company: AmericaFilmworks
Director: Diego Kaplan
Director of Photography: Lalo Martinez Solares
Executive producer: Marcelo Paiz
Radio Production: Promidi Music
Editing House: Upstairs
Editor: Alejandro Santangelo
Producer: Flor Zoccola
Music House: Promidi Music
Composer: Gabriel Saientz
Producer: Gabriel Saientz
Sound Design: Promidi Music
Audio Mix: Promidi Music
Miami and Buenos Aires-based La Comunidad has released a spot for the new Sony Cybershot, featuring the “Smile Shutter,” which automatically captures an image when your subject smiles – without having to press the shutter.
These commercials are not new. They were released in 2007 by Mun2, the youth-oriented cable channel. I wanted to make sure they make it to our library, since they reflect very nicely the audience and irreverent tone of the network itself. Watch, enjoy and leave me your comments.
This spot is not new. It first aired in 2008 but I was tempted to include it because it is a very unusual -and effective- way to pitch an international movie festival.
Client: Buenos Aires International Independent Film Festival
La Sala de la Tele 