Pine Sol Puts Cleaning Fragrances to Work

The Clorox Company on Monday (Nov. 16) is set to launch nationally a new campaign touting the cleaning power of Pine Sol.

The “Get to work” campaign -via Alma DDB– consists of a series of spots featuring scent-based characters (“Limón Sillón” (Couch Lemon), “Diva Lavanda” (Diva Lavender), “Olé Olá” (Hurray Wave), and “Naranja ja-ja” (Orange ha-ha).

My personal favorite is the Ola Marina fragrance. What about yours?

Watch, enjoy and leave your comments!

Creative director: Raymundo Valdez (Alma DDB)

Director: Matías Moltrasio (Landia) in Buenos Aires.